Privacy Policy

Your privacy is important to Newmeasures. This policy discloses the information practices for Newmeasures web sites, including what type of information is gathered and tracked, how the information is used, and with whom the information is shared. Newmeasures aggregates individual survey responses into survey reports that we report to our customers who hire us to survey their employees about workplace opinions.

Confidentiality and security of information are two of the most vital ingredients of the survey process. Newmeasures maintains the highest and strictest standards regarding these issues. The Department of Commerce Handbook regarding Safe Harbor Principles states that the Safe Harbor Principles are relevant only when individually identified records are transferred or accessed and that statistical reporting relying on aggregate employment data and/or the use of anonymized or pseudonymized data does not raise privacy concerns. Newmeasures operates in both ethical and technical ways to ensure confidentiality and security of the information we gather.

Newmeasures Ethics

Newmeasures prides itself on its professionalism as a survey company. We work hard to protect the integrity and confidentiality of your data, and adhere to a strict privacy policy.

We do not rent, sell, or distribute survey information. This information is used only to produce survey reports and charts for the customers submitting the responses, unless prior authorization is granted by that customer to share data for research purposes.

We understand that employees taking our surveys do not want to be identified individually, which is why we never provide our clients with any information that would link an individual to a survey. We will only report results of groups of three or more individuals and again, only the data, never the identity of the respondent. Additionally, we do not cross reference personally identifying demographic breakouts (e.g. age, department, ethnicity) to ensure the confidentiality of respondents.

Newmeasures Data Policy

Paper Surveys

It is Newmeasures policy that completed survey forms are not returned to clients. This is done to protect the confidentiality of individual respondents who might be identified by their handwriting or by comments written on the survey forms. Maintaining confidentiality is critical to ensuring worker trust and maintaining high participation rates. Newmeasures will provide clients with a copy of the raw data file excluding breakout questions that we produce from the surveys.

Breakout questions can potentially violate confidentiality depending on how they are designed and the size of the organization. For instance, certain breakout questions (or multiple breakout questions) can result in very small groups in which individual respondents might be identified. In special situations, raw data files with breakout questions may be given to customers if we judge that they do not violate confidentiality. These special situations are evaluated on a case by case basis.

Web Surveys

Newmeasures has several methods of providing employees access to online surveys. These methods vary in the degree of anonymity they provide employees. In all cases, Newmeasures will protect the anonymity of employees. Methods for offering the survey are:

Clients may provide us with demographic information such as respondent job title, department, geographic region, etc. This information gives us the flexibility to create reports with respondent data reported by department, location etc. Reports are only generated for groups having at least 3 surveys and personal information is never connected with any of the data or reports seen by the client.

Business Partners

Newmeasures’ surveys are delivered on a third party technology platform maintained and secured by Confirmit. Confirmit maintains its own privacy policy and is a registered U.S.-EU Safe Harbor and U.S.-Swiss Safe Harbor participant. To review Confirmit’s privacy policy visit their website at Their certification can be viewed at

Website Security

If you visit the Newmeasures website ( there are two ways we can gather information on you.

How to Contact Us

If you are an employee taking one of our surveys or you are a survey administrator in one of our client companies and you wish to learn more about how we protect your data or you have a concern about the privacy of your data, you may contact us at Newmeasures by calling 1-877-888-3817 or by email at