Newmeasures was founded in 1997 on the premise that traditional associate opinion surveys were in need of drastic modifications in order to be useful for organizational improvement initiatives. Typically, associate opinion surveys are long (more than 20 minutes to complete), and organizations do not receive their results for months. When the results do arrive, they are in large binders containing reams of data, with no clear guidance on which areas to focus organizational change efforts. Often, change initiatives are never undertaken and the results are not discussed again until it is time to re-take the survey, one or two years later.

The company's flagship product is the Newmeasures Employee Survey, a 16-item employee survey that measures both organizational effectiveness and job satisfaction. In 2002, Newmeasures introduced its Manager Survey, which applies the strengths of the Employee Survey instrument to give organizations a tool to evaluate the strengths of front-line managers. From both surveys, organizations receive specific, actionable results within two weeks of survey completion.

Based in Boulder, Colorado, Newmeasures works with mid and large-size companies across the nation, with a particular strength in working with healthcare systems. Newmeasures was founded to provide an alternative to the traditional employee survey and to offer a survey tool that would enable organizations to act on valid data in order to improve overall organization effectiveness. We seek to partner with high-performing, values-based organizations to support them in achieving their mission and to further our own vision and values.

Our Values are as follows:

• Integrity – we keep our promises and meet our agreements
• Service – we strive to meet and exceed our customers’ expectations in every phase of the survey process
• Excellence – our work is of the highest quality, our research is drawn from the best sources, our reports are always accurate, valid and reliable

Motto: Built on inspiration, driven by data and focused on the human side of organizations.

The Newmeasures Leadership Team

Diane Fassel, Ph.D. - Diane is President and Chief Executive Officer. She is an organizational consultant, mediator, speaker and author of three books, including the best sellers The Addictive Organization and Working Ourselves to Death. She has worked with a wide variety of companies to increase organizational effectiveness and manage change. Diane has an M.A. from Harvard and a Ph.D. in Organizational Development from the Union Institute.

Steve Grant, M.S. - Steve is Vice President of Sales and Marketing. For over twenty years, Steve has managed human capital programs and business development efforts in several environments from Fortune 50's to start-ups. Steve has worked and consulted with non-profits, healthcare organizations, high technology companies, and manufacturing organizations. Steve has a B.S. in Business from Colorado State University and a M.S. in OD from Regis University. Additionally, Steve holds the SPHR designation from the Society for Human Resource Management.

Larry Murphy, Ph.D. - Larry is Director of Research and Development. He directs survey design, data analysis, and validation studies. In addition to his work with Newmeasures, Larry is a senior research psychologist with the National Institute for Occupational Safety and Health. For more than 25 years, he has conducted survey research and published articles on organizational behavior. Larry holds an M.A. and Ph.D. in Experimental Psychology from DePaul University.

Deme Sanford - Deme is the Director of Customer Service. She is the primary liaison who works with customers from survey design through delivery of finished reports. In addition, Deme responds to all customer questions about the survey process and handles special requests for surveys or reports, scheduling and customer databases. Deme holds a B.A. in Psychology from the University of Virginia.

Stephanie Sanford, MPH – Stephanie is Director of IT Systems and Database Management.  She directs database management, oversees technical development, and performs analyses and report creation.  Prior to joining Newmeasures, she performed database management and analysis of health research datasets at Brown University.  Stephanie has a B.A. from Duke University in Economics and Music and an MPH from the Boston University School of Public Health.

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